What is Social Media Marketing?

Social Media Marketing

Social media marketing is the activity of networking and promoting using social media platforms such that it builds trust among the customers. It is a powerful strategy that will get your attention and traffic to your website if used properly.

Some of my favorite social media platforms are Facebook, YouTube, twitter, flicker, Instagram, etc. Any network medium that allows users to share content, opinions, reviews, encourage interaction and developing community is categorized as social media space.

This strategy will help your brand tackles its goals will a sense of purpose. Here is a social media marketing guide that helps you to identify your social goals, engage the audience, and optimize your result.

  1. Set meaningful social marketing goals.
  2. Research your target audience.
  3. Establish your most important metrics.
  4.  Analyze your competitions.
  5. Create engaging content.
  6. Make timelines a top priority.
  7. Optimization.
  8. Communicate goals challenge and win your team.

Social networking services can provide an accessible and Powerful toolkit for high lighting and acting on issues and causes that affect and interest young people. Social networking services can be used for organizing activities, event’s or groups to showcase issues and opinions and make a wider audience aware of them.

Types of social media marketing:

  • Facebook advertising(FB is the universal social media marketing).
  • Instagram advertising.
  • Twitter marketing.
  • Pinterest marketing.
  • LinkedIn marketing.
  • Snapchat marketing.

SSM (Social Media Marketing) is a powerful way for all sizes of businesses to reach prospects and customers. All of us are already interacting with brands through social media and if you’re not speaking directly to your audience through social platform like Facebook, Twitter, Instagram and Pinterest, you are missing out!

Social Media Marketing

Great marketing on social media can bring remarkable success to your business. Social media strategy can drive more web traffic and visitors to you and also help you to build a great customer relationship and also increases sales.

Social media advantages:

  • Increase brand awareness.
  • Build a relationship.
  • Gain valuable customer data.
  • Improve search ranking.
  • Increase website traffic.
  • Increase customer loyalty to your brand.
  • Improve customer service.
  • Cheaper and targeted advertisement.

Does social media marketing really work?

Probably yes, but in reality it depends on your hard work behind this. It requires proper time, effort, and most importantly smart work and your loyalty towards your work. The marketer who haven’t gotten positive results from their social media marketing campaigns might have been doing it wrongly.

What are the 4Ps (four pillars)of the social media market?

The 4Ps(product, price, place, promotion) model was originally imported from mainstream marketing to social marketing katler and Zaldman in 1971 and was used by them to help articulate the conceptual basis of the new discipline.

Many businesses from small to large scale enterprises have embraced digital marketing channels to get as much as 3.3 times better opportunities for expanding their business, engage new customers and increasing their workforce. These channels deliver better and much higher conversion rates, generating revenue growth by as much as 2.8 times better than traditionally marketing channels.

Also Read:-What Is SEO / Search Engine Optimization?

Why we need social media marketing?

It’s high time to change the theme of your business. The need to build a strong brand has drifted from traditional to a social media platforms. I still remember those days of traditional media , where a lot of money is spent to gain popularity through billboards and TV advertising But now Social Media charges everything. Most of our ideal customers are active on social media and get interaction from different platforms.

Social Media Marketing

Social media has become the main driver of internet activities and every online business revolves around it. According to Mashable, Social Media Marketing refers to the process of gaining website traffic or attention through social media site’s.

Did you know that out of 2.4 billion people accessing the internet 74% of them use social media networking sites. You can build online community by capitalizing on social media networks with this community more people can become aware of your products. So many brands have benefited from social media marketing.

Social media marketing examples:

  • Amazon
  • Airbnb
  • HBO
  • Buzz Feed Tasty
  • Houseparty
  • Netflix
  • Zoom
  • Harvard
  • Starbucks
  • Daniel Wellington
  • Essie
  • Moonpie and Gregg’s

Now a days social media has become a part of our lives. Great Social Media doesn’t just happen overnight, it took time. Sadly, there is no magic social media recipe. To deliver on your strategic vision you need to be upto date with the latest trends, practices and tools. Staying active and engaging on other platform is the main part of successful social media marketing.


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